European Mobility Week was held at the end of September in Zadar. The initiative encourages European cities and towns to introduce and promote sustainable means of transportation and motivates citizens to try out alternatives to car use.
Within Zadar’s Mobility Week, that was held under the slogan “Zadar đira i kombinira” (Zadar mixes and moves), Zadar County Development Agency ZADRA NOVA promoted its European funded projects that deal with the topic of sustainable urban mobility in the broader Zadar area.
The aim of the event was to increase the awareness of the citizens and motivate them to use the public transportation and go to work, to school or shopping by foot or pedalling, the citizens of Zadar were acquainted with the project activities of the SMILE-First and Last Mile intermodal mobility in congested urban areas of the Adrion Region. The aim of the project is to formulate and apply concrete guidelines for the development and implementation of sustainable urban mobility plans, in line with the European Commission guidelines, tailored to the particularities of the area. The project is aimed at reducing road traffic, sustainability of multi-modal mobility and raising awareness of the behaviours of sustainable urban mobility. ZADRA NOVA as part of the project is conducting a pilot project to test different IT tools (software) with the aim of reducing road traffic without invasive and costly changes to the infrastructure network. Twelve partners from seven countries – three partners from Italy, two from Bosnia and Herzegovina, Slovenia and Croatia (Zadar Development Agency ZADRA NOVA and Development Agency of the City of Dubrovnik DURA) are involved in the implementation of the project, and one from Greece, Serbia and Albania. The total value of projects is 1,290,415.45EUR, while the ZADRA NOVA budget is 100,494.99EUR. The implementation of the project will last 22 months, from 1 January 2018 to 31 October 2019.
It is also important to mention the constructive panel discussion that was held at the Mobility Week. Experts from the fields of traffic, urbanism and environmental protection like dr. sc. Una Vidović, Ivan Šimić, dipl. ing., dr.sc Dino Županović, Atana Grbić and Pero Marušić, dipl. ing. arh., as well as a significant number of Zadar’s citizens all gathered at the panel, which aimed to contribute to finding a common solution to traffic specificities in the wider Zadar area.