Project SMILE – “first and last mile intermodal mobility in congested urban areas of the Adrion region” embracing coastal, inland and bordering cities of different sizes (large, medium, small), that is financed from INTERREG V-B Adriatic-Ionian Cooperation Programme 2014-2020. Urban areas are a place where every day residents, commuters and tourists face consequences of unsustainable mobility models and lack of effective multimodal solutions: air pollution, aggravated in many urban areas involved in SMILE by circulation of obsolete diesel vehicles, congestion and related waste of time, CO2 emissions, noise, accidents and lack of parking spaces.
The aim of the project is to formulate and apply concrete guidelines for the development and implementation of sustainable urban mobility plans, in line with the European Commission guidelines, tailored to the particularities of the area. The project is aimed at reducing road traffic, sustainability of multi-modal mobility and raising awareness of the behaviours of sustainable urban mobility. The Zadar Development Agency ZADRA NOVA as part of the project conducts a pilot project to test different IT tools (software) with the aim of reducing road traffic without invasive and costly changes to the infrastructure network. Twelve partners from seven countries – three partners from Italy, two from Bosnia and Herzegovina, Slovenia and Croatia (Zadar Development Agency ZADRA NOVA and Development Agency of the City of Dubrovnik DURA) are involved in the implementation of the project, and one from Greece, Serbia and Albania. The total value of the projects is 1,290,415.45EUR, while the ZADRA NOVA budget is 100,494.99EUR. The implementation of the project will last 22 months, from 1 January 2018 to 31 October 2019.
ZADRA NOVA has entered the last year of the project implementation with outputs and deliverables being up to date, done and exercised efficiently and correctly. We delivered all the deliverables from packages WP 2 and WP 5. Key deliverables so far in the project were delivered in August, and that is the data collection regarding the issues of: traffic modal share of residents, commuters and users of soft mobility services (bike-sharing, cargo-bike, car sharing), socio-demographic trends, mobility/traffic plans, existing campaigns and initiatives for low-carbon mobility. The conclusion was reached that the current state of mobility in Zadar region is satisfactory. Public transport is optimally solved, with city-bus lines that cover most of the town. Public transport could be better organised, but it would demand large-scale investments and in the current state of economy it would be unprofitable. The biggest issues occur in the summer period due to a large influx of tourists that congest roads and fill up parking spaces. Therefore, the awareness campaign and promotion of intermodal mobility was strengthened, with projects like “City bike”, “CityBus Zadar”, “Zadar Smart City” being the main promoters of sustainable mobility.
In due period, the capitalisation of methodologies developed in other projects, especially MOBILITAS will be exercised. Data collection on sustainable mobility will be transferred to SMILE along with know-how and experience regarding mobility scenarios and sustainable urban mobility plans. Furthermore, a pilot project regarding designing an application that will register and locate all freight and cargo delivery vehicles will be made in the second half of the project.